Surrogate Advertising Meaning -Are you curious about what surrogate advertising is and how it works? This helpful guide will provide you with an overview of the meaning and definition of surrogate advertising, as well as its advantages and disadvantages.
Surrogate advertising is a form of advertising that promotes a product or service without directly mentioning the product or service itself. It is often used to advertise products that are either banned or restricted from being advertised directly. This guide will help you understand the concept of surrogate advertising and its implications for businesses and consumers.
Table of Content
- Table of Content
- What is Surrogate Advertising? The Meaning of Surrogate Advertising
- Surrogate Advertising in India
- These Advertising Standards Council of India (ASCI) guidelines include the following:
- The Pros and Cons of Surrogate Advertising in India
- Top Surrogate Advertising in India
- Finance Definitions
What is Surrogate Advertising? The Meaning of Surrogate Advertising
The Definition And Meaning – Surrogate advertising is a type of advertising that is used to promote a product or service that is not legally allowed to be advertised. It is often used to promote products such as alcohol, tobacco, or gambling, which are restricted by law or public policy.
Surrogate advertising works by using a product or service that is not legally restricted to promote the restricted product. For example, a company that produces alcoholic beverages may use a commercial to promote a soft drink that they also produce. The commercial will not mention alcoholic beverages but instead, focus on the soft drink. The idea is that viewers will associate the soft drink with the company’s alcoholic beverages, and thus be more likely to purchase them.
Surrogate advertising can also be used to promote products or services that are not legally restricted but are not widely accepted. For example, a company may use a commercial to promote a new type of technology that is not widely accepted. The commercial will focus on the benefits of the technology, without mentioning the product or service itself.
Surrogate Advertising in India
|#||Restricted Product||Surrogate Advertised Product||Examples|
|1||Alcohol||Soda, water, music, or event sponsorship||Kingfisher mineral water, McDowell’s No.1 Soda, Bagpiper Soda, Royal Challenge Sports Drink|
|2||Tobacco||Mouth fresheners, pan masala, or gutka||Rajnigandha Pearls, Vimal Pan Masala, Baba Elaichi, Tulsi Mix Gutka|
|3||Gambling||Lottery or online gaming||Playwin Lottery, KhelPlay Rummy, Adda52 Online Poker|
|4||Prescription Medicines||Over-the-counter products or healthcare services||Liv.52 from Himalaya Drug Company, Becosules from Pfizer, Fortis Hospitals|
|5||Infant Milk Formula||Other dairy products or nutritional supplements||Horlicks, Bournvita, Complan, Amul Milk|
This type of advertising is used to create an association between the substitute product and the actual product that is being advertised.
Surrogate advertising is used to promote products such as cigarettes, alcohol, and other products that are banned or restricted in India. It is used to create an association between the substitute product and the actual product.
For example, a company that produces cigarettes may advertise a soft drink or a candy bar as a substitute product. The advertisement will then create an association between the substitute product and the actual product.
Surrogate advertising is often used in India to promote products that are banned or restricted. This type of advertising is used to create an association between the substitute product and the actual product. It is also used to create awareness about the product and to create a positive image for the product.
Surrogate advertising is regulated by the Advertising Standards Council of India (ASCI). The ASCI has set guidelines for surrogate advertising in India.
These Advertising Standards Council of India (ASCI) guidelines include the following:
- The advertisement should not directly or indirectly promote the product that is banned or restricted.
- The advertisement should not mislead the public.
- The advertisement should not be offensive or vulgar.
- The advertisement should not be aimed at children.
The Pros and Cons of Surrogate Advertising in India
Surrogate advertising is a type of advertising that promotes a product indirectly, usually by promoting another product or service. It is a popular method of advertising in India, as it is a cost-effective way to reach a large audience. However, there are both pros and cons to this form of advertising.
|One of the biggest advantages of surrogate advertising in India is its cost-effectiveness. Since the ad does not directly promote the product, is much cheaper than traditional. Additionally, it can be used to reach a range of audiences, from to urban.||One of the biggest drawbacks of surrogate advertising in India is that it can be seen as deceptive. Because the ad does not directly promote the product, some consumers may feel misled. Additionally, some consumers may view the ad as unethical, as it is not clear what product is being promoted.|
|Surrogate advertising also allows to target specific demographics For example, a company may use a surrogate ad to target young adults or women. This can be a great way to increase sales and brand recognition.||Can create confusion and blur the lines between what is being advertised and what is not.|
|By using a surrogate ad, a company can create an association between the product and a particular lifestyle or image. This can help to create a positive image of the product and increase sales.||Can perpetuate harmful stereotypes or create negative social impacts.|
Top Surrogate Advertising in India
|Product||Surrogate Advertised Product||Examples|
|Alcohol||Mineral water||Kingfisher Mineral Water|
|Alcohol||Soda||McDowell’s No.1 Soda|
|Alcohol||Sports events||Royal Challenge Sports Drink|
|Tobacco||Mouth fresheners||Rajnigandha Pearls|
|Tobacco||Pan masala||Vimal Pan Masala|
|Tobacco||Gutka||Tulsi Mix Gutka|
|Prescription Medicines||Over-the-counter products||Liv.52 from Himalaya Drug Company|
|Prescription Medicines||Healthcare services||Fortis Hospitals|
|Infant Milk Formula||Nutritional supplements||Horlicks|
|Infant Milk Formula||Dairy products||Amul Milk|
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Surrogate advertising is a great way to get your message out there without breaking any laws. It can be an effective way to reach your target audience without having to invest heavily in traditional advertising. By understanding the meaning and definition of surrogate advertising, you can ensure that your message is conveyed in a way that is both legal and effective. With the right strategy, you can create an effective campaign that will help you reach your goals.